Social Media Management

Social Media Marketing and Management

Nowadays, it would be almost impossible to find someone who doesn’t have at least one social media account. Social media is how we communicate, learn, and stay in contact. For businesses, it’s an excellent way to engage with customers on a personal level.

If you own a business or are thinking of starting one, social media has undoubtedly crossed your mind. It’s an excellent way to reach potential customers and increase your success.

Here, we delve into social media marketing and management and the factors to keep in mind when strategizing your digital presence on these channels. Keep reading to uncover how you can make social media work to your advantage.

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Choose Your Social Channels Wisely

Not every social channel is suitable for your business and the audience you want to reach. You’ll need to think about the platform, user demographics, and the type of outreach. Here are the major social channels to consider and the critical factors to know about them.


Facebook has an incredibly large base, with 2.7 billion users logging into the network every month. It's useful for both brick-and-mortar businesses since you can target ads specific to your local area. Online businesses can thrive on this platform, too.


Instagram focuses on visual content. The platform lets you get creative with design. The only challenge is making sure your posts stand out among the crowd.


Twitter is a massive network that lets everyday people engage with public figures. A successful post on this platform can quickly make a business go viral.


LinkedIn is where users focused on their careers and industries connect with businesses and professionals. A substantial part of this platform is networking, which goes hand-in-hand with social media marketing.

Manage Your Profile

Once you have selected social media channels, it’s time to make and manage your profile. Businesses should focus on the “about” sections, especially. This information makes your profile look professional and lets people know about your products or services.

Claim URLs and Names

Before you finish your profiles, you’ll need to ensure the URL and company name are available. If someone else has claimed the brand name or similar ones, you’ll need to brainstorm suitable alternatives.

Select Profile Pictures

You will need to select the header photo, icon, or profile photo to represent the face of your business. Ideally, the image should convey your business’s vibe and purpose.

Part of this process involves researching the correct size for each of these images, which varies between website and phototype. Professional photographs or graphic designs of your logo work best in these situations.

Track Your Followers and Mentions

Interactions are essential on social media, and they can directly influence how people view your business.

Positive engagement and a large following are wonderful. But it’s not the only aspect on which you need to focus.

You’ll need to develop a system for dealing with possible complaints, notifications, and general customer interactions. They are social media equivalents to customer service, so they matter.

Define Your Strategy

Strategizing your content is critical. How often will you post? What types of content will you post?

The best types of content will depend on the product or service you market. For example, a coffee shop might post enticing pictures of specialty drinks and daily deals. On the other hand, a news company would post daily and succinct updates via Twitter.

Come Up with a Calendar

Alongside strategy, you’ll need to plan out your social media calendar. You want to figure out how often to post and plan a publishing schedule, too.

Figuring out what to post for a holiday or an event ahead of time can save you time and anxiety. This way, you have it all planned. It’s also beneficial to think about what time of day or night your posts will get the most attention.

Social Channel Promotion and Monitoring

Finally, your social media marketing and management should work to promote your goods and services. Hype up your social media as much as you can. You can link to your social channels in your email signature, your business cards, or on your official website! Check our web design services if your business doesn’t have a website or needs a new one.

Start Marketing on Social Media Today!

Social media lets businesses reach their customers and expand their audience base in unprecedented ways. Best of all, it gives companies a more personable appeal. With the steps above, you can boost your business growth and connect with your consumers.

If you want the reach of social media marketing but don’t have time to manage various channels, call us. Our social media marketing and management can help your business to connect with consumers. Get in touch today!