What Is Mobile SEO?
Mobile SEO refers to a search engine optimization strategy focused on improving mobile searchers’ experience on tablets and smartphones. As mobile devices become more and more popular, website owners should consider implementing mobile SEO as part of their digital marketing strategies.
More than 50% of online users report searching and visiting websites through their tablet and/or smartphone daily, and Google rewards mobile-friendly sites.
Having a mobile-friendly interface allows you to increase website load times and page speed and ensure your content is responsive on any device, regardless of the size.
Why Mobile Search Engine Optimization Is Important in 2022
In the US, mobile phones see an unrivaled penetration rate of 96%, meaning there are many opportunities for mobile SEO in 2022. While that doesn’t mean that 96% of people own a smartphone (some people have more than one mobile device), it speaks to the popularity of phones by U.S. consumers.
Google Moves to Mobile-First Index
Recently, Google has adopted a mobile-first indexing approach for rankings. The company announced that mobile-first indexing would apply to the whole web, including all sites and pages.
The new indexing approach confirms that Google uses an advanced Googlebot to inspect and crawl websites. While the process of switching from desktop searches to mobile searches started years ago, Google has been slowly implementing the change, moving websites up the list as they are ready for mobile-first indexing.
Website Load Speed is Vital
According to Google, more than 50% of mobile users will leave a website if they wait longer than three seconds for it to load. If it takes up to five seconds to load, mobile users’ chances of bouncing off increase by 90%.
These numbers prove that optimizing for mobile is more important than ever, especially in 2022, when more people are using tablets and smartphones. They also show that website load speed is essential for keeping your mobile visitors on the page and providing an excellent browsing experience.
In May 2021, Google has announced Core Web Vitals, a way for Google to check a page’s user experience (by measuring speed, visual stability, and responsiveness), are becoming ranking signals!
How does this effect your company’s website?
If, for example, you and your competitors have unique content relevant to the target audience, with educational and engaging copy, but your site loads two seconds slower than the competitor’s, who’s the winner?
Theoretically, all other SEO factors being equal, the competitor will score a higher rating on Google search results and gain more website views.
To make sure your website is optimized for desktop and mobile users and ensure your pages load fast, test your web speed and performance using the PageSpeed Insights tool.
If you want to rank higher and get more clicks, it’s essential to prioritize mobile SEO in 2022. Optimizing your website for a mobile experience will increase traffic and conversions.
At Instinct Marketing, we are experts in mobile SEO. Our team will ensure your website looks good on every screen size, your pages load quickly, and your titles and design elements are optimized for mobile devices.
6 Reasons You Need to Optimize for Mobile
At this point, every business should have a responsive site optimized for mobile users. If you need more proof that you should consider mobile SEO services and make your website mobile-friendly, take a look at these six reasons.
1. Reach More Customers
Today, there are more mobile than desktop users. Many more people will choose to surf on a smartphone than a laptop due to convenience and loading speed. Considering these facts, it makes sense to start working on a mobile version of your website and reach a wider audience.
2. Boost Your Revenue
More visitors = more sales = more revenue. More than 40% of U.S. retail eCommerce revenue comes from mobile sales, and this number is expected to reach 53% by the end of 2021. Mobile-friendly websites can boost conversion rates and revenue faster than un-optimized websites.
Many successful brands, including IKEA and Zappos, are known for offering impressive mobile shopping experiences. If you want to scale your business, you should consider improving your online shopping experience and optimize it for mobile users.
3. Get More Traffic
Mobile-optimized content performs better on Google, getting more backlinks, traffic, and conversions. Some studies show that switching to a responsive web design can increase your traffic by 30%. The more people see your website online, the more likely they are to visit and purchase your products or services.
At InstinctMarketing.co, we focus on optimizing each aspect of our client’s websites to get more organic traffic and conversions for our clients. Our experience shows that high traffic can also give businesses a competitive edge and maximize brand awareness.
4. Increase Your Search Engine Rankings
Our SEO team is familiar with mobile SEO trends and can deliver results fast. Today, mobile pages require bold CTA buttons, fast loading speed, and shorter headlines – things we excel at.
Our mobile SEO efforts will use the right strategies to help your website rank higher on Google and take the leading position in your business niche.
5. Grow Your Social Media Presence
More than 80% of social media time is spent on smartphones and tablets. If your website isn’t optimized for mobile, customers will have trouble reaching you on social media or sharing your content.
In the last couple of years, Google has used social media as a minor ranking factor, and a poorly optimized site can rank lower on the search results list. That means you’ll get less traffic, fewer likes, and minimal exposure when you release a new service page or blog article.
6. Differentiate Your Brand
Optimizing your website for mobile users is an excellent opportunity to advertise your brand and differentiate your products or services from the competition.
Get a Mobile SEO Quote
At Instinct Marketing, our priority is to help our clients rank higher, get more clicks, and boost sales. Every day we help businesses reach consumers, and make an impact in their industries with our proven mobile SEO services.
If you’re ready to get ahead of the competition, contact us to discuss mobile SEO solutions and strategies. We’ll provide you with a free quote tailored to your business needs.