Facebook Ad Management

Facebook ads Management

When it comes to social media advertising, Facebook is king. It’s 7x more cost-effective than Twitter and has the most extensive social media network reach, with over 2.9 billion monthly active users. And with such a vast user base, it’s possible to target any demographic you can think of.

Instinct Marketing helps businesses nationwide to make the most out of advertising on Facebook with our Facebook ads management service. Our experts will use their extensive expertise to plan, launch, and manage your entire campaign for you.

We’re a results-driven digital marketing agency and have helped dozens of companies achieve their online marketing goals through Facebook advertisements.

How Does Facebook Advertising Work?

Facebook advertising is a type of PPC (pay-per-click) advertising. This means you only pay when a user clicks on your ad, regardless of how many impressions it gets.

You set up your Facebook ads via the Ads Manager program, and there are many different types of ads to choose from.

The basic process is to select the objective for your campaign, choose your audience with targeting options, set your budget, and create the ad content (image, headline, description, call-to-action, etc.).

Then, once you launch the campaign, Facebook will start placing your ad in the news feed of your target audience and charge you when someone clicks your ad. Your campaign will keep running until you’ve reached your maximum budget.

Because you’ll be paying per click, it’s essential to ensure that only people clicking your ads are interested in your business and likely to convert. You don’t want to waste money on irrelevant clicks from people that aren’t your target market.

That’s why our targeting experts take the time to research your business and understand your target buyers so we can make sure your ads only reach them. In doing so, we can maximize your return on ad spend.

It’s also important to get the ad right to maximize your engagements and clicks. A lot goes into creating a compelling ad, so it’s best left to professionals. Our team of expert graphic designers and writers work together to create ads that make readers stop scrolling and take notice.

Benefits of Facebook ads

There are lots of reasons to advertise on Facebook. Here are some of the main benefits to know about:

Extensive Targeting Options

You can get very granular with Facebook ads when it comes to targeting so that your ads only reach the right customers. Target audiences based on their likes, interests, location, income, and other demographic data.

Great for Local Businesses

Facebook ads are especially well-suited to local businesses. You can use geo-targeting options so that your ads only reach people in your service range who are local to your business, thus maximizing returns while minimizing ad spend.

Easy to Set Up

Compared to Google ads, Facebook ads are easy to set up and track, so we can get started quickly. No need to wait around!

Add Images and Videos

Unlike Google ads and Bing ads, you can use images and videos within your Facebook ads to capture your audience’s attention and get more engagement. And the graphic designers here at Instinct Marketing are experts in creating ad images that make audiences stop and take notice.

Complete Control

You can set a maximum daily budget and cost-per-click, so you don’t have to worry about accidentally exceeding your advertising budget. You’re in complete control and can scale up or down as needed.

Easy to Track Campaigns

With access to Facebook ads analytics, you can easily measure the performance of your campaign and keep a close eye on your KPIs. Define a cost per conversion and work out your return on investment.

Immediate Results

With Facebook ad campaigns, you start seeing results straight away. Within minutes of launching, your ad should start showing up on the news feeds of potential customers.