The #1 PPC Agency in Sacramento
Instinct Marketing is the leading Sacramento PPC management company. We help Sacramento businesses to plan and launch winning PPC campaigns that get results.
“They have done an excellent job improving our company website. We are finally putting our advertising dollars to good use with Google ads. We have qualified, steady leads coming in almost daily. I highly recommend Instinct Marketing.“
Get a Free Pay-Per-Click Advertising Estimate for Your Business!
Get a Free Google Ads Estimate for Your Business!
A Performance-Based PPC Agency That Provides Lead & Sales Reporting
Reduce Your Wasteful Ad Spend with Our Pay Per Click Management Services
The goal of any PPC campaign is to increase profit—and that means generating the maximum returns from the minimum spend. Our team of pay-per-click experts has helped dozens of Sacramento business owners to do just that!
Sacramento PPC Marketing Services
PPC (pay-per-click) is one of the most effective marketing methods in Sacramento. Unlike SEO (Search Engine Optimization) and other marketing channels, PPC works instantly, so you’ll start seeing results straight away.
Done right, PPC can help you drive thousands of website visits and acquire tons of new qualified leads in your exact target demographic without exceeding your advertising budget.
But done wrong, you can end up blowing through your budget advertising your business to consumers who aren’t interested in what you’re selling. That’s why it’s so important to work with a PPC agency like Instinct Marketing with the expertise needed to make sure your ads only reach consumers who are likely to convert.
You can keep a close eye on your ad performance with our PPC management services, so you’ll know which of your ads are providing the best returns on ad spend (ROAP) and which aren’t working.
Choose Instinct Marketing for the Best PPC Results
Too many Sacramento businesses make the mistake of trying to set up their PPC campaigns in-house instead of outsourcing it to professionals like Instinct Marketing.
The problem is that without the proper knowledge of how to choose the right keywords, set up targeting options, and manage your bidding, you could easily end up exhausting your marketing budget without seeing any increase in leads or sales.
There’s also the issue of competition. Other companies in Sacramento CA may be bidding on the same keywords as you. And if they have a higher budget and more expertise, you could struggle to compete.
When you work with Instinct Marketing, our experts carry out extensive keyword and market research, so your ads are laser-targeted to audiences who are more likely to convert to leads and customers. We know what it takes to jump ahead of the competition and find the keywords your paid ad rivals missed.
Work With the Most Knowledgeable Sacramento PPC Agency
There are lots of digital marketing firms out there, but Instinct Marketing is the clear choice for Sacramento businesses. We’re a local Sacramento company that understands the local market and constantly strives for perfection. After working with dozens of businesses in the area, we’ve honed and refined our methodology—and we never disappoint!
Why We’re Sacramento’s Favorite Pay Per Click Management Company
Ultimately, the goal of any PPC campaign is to increase profitability. And that usually involves getting the people who click the ad and take a particular action, like signing up to your mailing list or purchasing a product. When a customer takes the desired action, we call this a conversion.
The problem with PPC ads like Google Ads and Bing Ads is that you pay per click, not conversion. And if none of your ad clicks convert into paying customers, you’re not increasing profitability—you’re just wasting money.
At Instinct Marketing, we take the time to research the market and find out what kind of audiences are most likely to convert for your business. Then, we pinpoint your PPC ads so that they only get shown to this very specific target audience. As a result, you only pay for ad clicks that are highly likely to convert, which means your budget goes a lot further.
But it’s not all about targeting—keywords matter too. The strategists here at Instinct Marketing are experts in PPC keyword research. We know how to find the keywords that people who will want to buy your products or services search for (the ones your competitors don’t know about), and these are the terms we build your PPC campaigns around.
Create Engaging Ads
No matter how well your landing page converts or how well-targeted your ads are, you still won’t see results if nobody clicks on them.
We call the ratio of ad impressions to clicks the click-through rate (CTR). For example, if you get one click for every 100 PPC ad impressions, that’s a CTR of 1%.
The best way to boost your CTR is to create engaging ads that audiences want to click on. At Instinct Marketing, we have a stellar team of copywriters that know how to write eye-catching PPC ad copy that viewers can’t help but click.
Part of this process involves researching your audience to understand how they think. We also conduct competitive analysis and look at the PPC ads your competitors are running to see how we can outperform them and convince viewers to click your site over theirs.
And that’s not all. We even conduct A/B split testing to compare the performance of different ad elements and fine-tune your strategy over time.
Landing Page Conversion Optimization
We can improve the effectiveness of your PPC ads by helping you create a high-converting landing page. When customers click your ads, they’ll be sent to a landing page that is carefully crafted to make the most of the conversion opportunity.
How PPC Advertising Companies Like Instinct Marketing Can Save You Money
Many small businesses in Sacramento think they can’t afford to outsource their PPC ads to a professional marketing agency like Instinct Marketing. But the truth is, this can actually save you money in the long run.
The cost of hiring a PPC expert to manage your ads in-house is typically tens of thousands of dollars a year. With Instinct Marketing, you get a whole team of experts working on your PPC campaigns for a fraction of the cost.
And because we’re professionals in the field, we know how to drive the maximum results while staying within your marketing budget. If you try to take care of it in-house, you run the risk of wasting money and exceeding your marketing budget on search engine marketing campaigns that don’t have a noticeable impact on your sales figures.
PPC vs SEO: Which Should You Focus On?
Instinct Marketing offers both PPC and SEO services. While both have their place in your wider marketing strategy, you might be wondering which you should be focusing your efforts on. Here’s some information on how they differ and the pros and cons of each to help you decide.
PPC is a short-term marketing strategy that drives more or less instantaneous results. PPC works like an auction: you bid on the keywords (search phrases) that you want your ads to show up for on search engines like Google and then pay each time one of these ads is clicked.
Once you’ve launched your campaign, your ads should start driving traffic to your website in a short window of time. This makes it a good choice when you need quick results, such as if you’re a new startup trying to get off the ground quickly or if you’ve just launched a new product or limited-time promotion.
SEO is a long-term marketing strategy that involves optimizing your website content so that you rank in the search engine results organically. It can take a long time to see the results of your SEO efforts, so it doesn’t provide a fast return on investment. But the advantage is that once you start ranking, you’ll be able to drive traffic without having to pay for ad clicks.
In most cases, it’s best to focus on both SEO and PPC in conjunction. For example, you could use SEO to rank for your brand name and related terms, as well as less competitive search queries, and use PPC to rank for more competitive terms that you couldn’t compete for organically.
PPC can also help to inform your SEO campaigns. Because it drives instant results, you can use it to test your strategy and figure out which keywords are profitable, then target these keywords in your SEO campaign.
Instinct Marketing takes a holistic approach to marketing. Get in touch to find out how we can help with both SEO and PPC for your business. As a complete digital marketing firm, we also offer other digital marketing services, including social media marketing, web design, and more.
Get a Free Pay-Per-Click Advertising Estimate for Your Business!
Get a Free Google Ads Estimate for Your Business!
Citrus Heights Chamber of Commerce
As the executive director of the Citrus Heights Chamber of Commerce, I have seen a lot of educational training from several businesses. The training Instinct Marketing held on the pros and cons of Google ads was one of the best I have seen. It was very honest and informative and I could tell right away they care about their clients. The Instinct Marketing team is very personable and was a great use of time for those who attended. Their knowledge of Google Ads and digital marketing as a whole is a step above many digital marketing agencies I have come across. I highly recommend Instinct Marketing for any service-based business looking to grow. Trust your Instinct, they are worth it!
7 Benefits of PPC Advertising
Here’s why you should always include PPC ads in your marketing mix.
PPC is one of the most effective marketing channels for driving valuable traffic and generating qualified leads.
Run Google Ads campaigns that lead directly to sales and increase business revenue
It’s easy to measure the results of your PPC ad campaigns. We track all the most important metrics and KPIs, including impressions, clicks, and conversions.
Manage Your Budget
You can put a cap on your daily ad spend, so you never exceed your budget. And with Instinct Marketing, you can be sure that the budget will be spent wisely.
PPC puts you at the top of the search results straight away, so you don’t have to wait weeks or months to see results.
Only Pay for Clicks
Unlike other forms of advertising, with PPC, you only pay when someone clicks your ad. You don’t end up wasting money on impressions that go nowhere.
Instinct Marketing implements precise targeting, so your ads only reach audiences that closely match your ideal buyer persona. These audiences are more likely to convert.
Dr. Jose Bandala
“We’ve been using Instinct Marketing for a few months now and have noticed an increase in our patient base already. They communicate and follow up better than any company I’ve worked with in the past, and are able to explain how SEO, Landing Pages, Google Ads, and Websites work in terms easily understandable. They create incredible pages and with their knowledge of the internet are able to increase your online presence quickly. This is the team to go with!“
“It’s only been a few months but these guys are really good at what they do. We took a leap into the future with the work they have done so far and I see more activity all the time. They front loaded this relationship with a lot of effort and I couldn’t recommend them enough. I especially love the regular updates and revealing details on their progress in generating leads and customers for us in Sacramento.“
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