Wilkinson Portables 1 Year SEO Case Study With instinct Marketing

Business Overview

Kym Wilkinson with Wilkinson Portables is one of the leading porta potty rental businesses in all of Northern California. Since becoming a part of the Instinct family, Wilkinson Portables has seen incredible growth with its website results. 

With weddings, birthday parties, and other big events postponed due to the pandemic, Kym took the time to focus on her long-term goals with her online presence.

Problem

In the Sacramento area, competition for the porta potty rental market is fierce. There are national giants like United Site Services but Kym wasn’t going to back down. She knew there was still a large need for her services in her service areas. Everyone needs to 💩 after all.

After decades of serving the Greater Sacramento area, Wilkinson Portables needed to come up with a way to stand out and seek her porta potty rental services for the long term.

We came across Kym at a chamber of commerce business networking event. Once we got to know more about her and the porta potty business, she chose to take the plunge (😉), trust her instinct and allow Instinct Marketing to take her business to the next level.

We did this by performing on-page and technical search engine optimization (SEO). Our objective was to establish a much stronger online lead generation pipeline by driving organic website traffic and, ultimately, new business.

As with all SEO campaigns, results are NOT instant. It takes a lot of time to see your effort pay off with Search Engine Optimization.