SEO Services in Placerville, CA
Are you looking for a Placerville SEO company you can trust? Instinct Marketing is an SEO company that focuses on increasing leads to your Placerville business by increasing your business’s traffic through Google, Bing, and other search engines.
We offer business owners professional SEO services that help websites skyrocket in the Google organic rankings and Google Maps – even when it comes to your highly competitive keywords. We’re passionate about what we do and are ready to help you grow your business.!
Our expertise is turning clicks into conversions. Contact us today!
Our Placerville SEO Gets Your Website On The First Page of Google!
These statistics show just how important it is to have a search engine optimization (SEO) presence for your business. If you have a local Placerville, CA business, whether it’s a physical location or you’re a service area business, you can’t rely on foot traffic or customers magically discovering you (after all, 92% of searchers click on businesses on the first page of Google).
Consumers are using their mobile and computer devices every day to find local businesses in Placerville, California, that can accommodate what they’re searching for.
Are you on the first page of the major search engines? If not, you definitely need a Placerville SEO company ASAP!
Our Placerville SEO Process
SEO in Placerville is a competitive business, no matter what industry you’re in. We at Instinct Marketing understand that. Our SEO team begins each client’s search engine campaign by first identifying their main competitors. This market research process allows us to benchmark the domain authority of the competition so we can know precisely how to surpass them. Once we’re past the competition analysis phase, we can start your Placerville SEO campaign. Below is our SEO process in more detail.
Search engine optimization can be a “game of inches” where even the small things can mean the difference between you or your competition ranking on the first page. Enter technical SEO.
Every time we onboard a new SEO client, we perform a technical SEO audit on the client’s website. This technical audit analyzes the website to detect common issues that could potentially hold it back from ranking in Google.
A few on-site technical issues include 301 redirect chains, site speed, site structure, duplicate content, site security, 404 error pages, and more. Once the site has an excellent technical foundation, we continue with our process.
Note: We typically have to do extensive audits when we onboard a client who’s had website design from other Placerville web service providers because SEO isn’t their specialty.
As an online marketing company, we know that content marketing increases your site’s domain authority in Google’s eyes over time. We achieve this by publishing one or multiple blog posts published and optimized on your site every month. This is one of the many marketing strategies that comes included in all of our SEO packages.
Our monthly content development objective isn’t to write an article to look pretty on your website but rather to publish, rank, and provide value to your customers, improve lead generation, and increase brand awareness in the local arena. The content strategy is 100% evergreen, based on keyword search volume, and completely safe from Google updates.
Over time your Placerville web content will gain authority, and we’ll interlink your content. Our interlinking strategies help our clients rank for even their most competitive keywords.
Every keyword we aim to rank for you gets put through rigorous page optimization. We make sure every service page or blog post that we publish gets optimized for your target keywords using the best SEO practices. This includes page elements such as your title, meta data, schema data headers, and content. The goal here is to make sure Google’s algorithm understands that you’re the #1 authority and resource for your geolocation and industry. This is a monthly service that’s included in your SEO package.
One of the essential ranking factors to ranking your business in Placerville’s Google search is having more domain authority than your competitors. The articles and pages we build are great but won’t do much if Google doesn’t recognize your site as an authority.
We build that authority over time by building links to your website from other websites through our backlink outreach, guest posts, business listings, and partner networks. The bottom line is these SEO techniques take a lot of time (get started ASAP), money, effort, but are included in all our SEO campaigns
Aside from getting your site ranked for organic search (see the previous image), our goal is to also get leads via your Google My Business (GMB for short). This is known as “local SEO.”
Your GMB listing will show up anytime someone types in your Placerville business’s brand/company name on Google. And when optimized correctly can help get your GMB ranked in the top 3 map pack positions. Our monthly marketing efforts optimize the GMB listing for the correct category/categories, address, phone number, hours, images, and more.
Additionally, ranking for the 3-pack on Google maps requires citation building. Citations are references for your business (i.e., Yelp, Foursquare, Yellow Pages, etc.) They don’t transfer a lot of authority link value but are a local rankings factor. We perform an audit on your existing citations and make sure you have consistent information between them and your GMB (this is important for ranking in maps).
SEO Advice: if your GMB physical address is located in a city while you want to rank in a specific city (because there’s more search traffic there), it’ll be a lot more challenging. Example: If your real estate business address is in Placerville and you want to be on the map pack in Auburn, or Granite Bay, it’ll be a long and expensive SEO project.
Conversion Rate Optimization (CRO) is the process of optimizing your website pages, blog posts, and overall web design for user experience to increase your conversion rate.
One factor that affects conversion is speed. Web development, graphic design, a good looking site is excellent, but if your website pages take 10+ seconds to load, people are going to bounce off your page and go to your competitor. SEO professionals optimize for conversion for your business success and to justify your website rank to Google (they continue to raise the bar on site speed).
Our CRO improves your site’s lead generation capabilities and tells us precisely what elements on your website are working and not working so we can adjust and move on to the next CRO testing.
As you can see, the goal of SEO isn’t just to get you vanity rankings on Google. What good is ranking #1 for your keyword if your site isn’t ready to convert your web visitors to take a conversion action? We optimize client’s websites for email form submissions, live chat, and phone call conversions.
Facebook, Twitter, Pinterest, Instagram, LinkedIn. Will these social media marketing properties increase your organic traffic, improve your search engine rankings, or, more importantly, grow your client base? Probably not for a Lincoln small business, however, having a social media presence can be beneficial for public relations.
Social media is more of a vanity traffic source and isn’t a reliable inbound marketing source of traffic when compared to local search engine results. Ask anyone in the SEO community, and you’ll get the same answer.
We wish this wasn’t the case and could give our graphic designer more creative work besides another logo design, but if you want a solid return on investment, our focus will be on increasing your search traffic for your desired search terms.
That said, our marketing agency does offer social media management as one of our internet marketing services, aside from our search engine optimization services, to improve your internet presence, have a place for your customer base to get your updated business info, and more.
Our SEO Testimonials
How Much Does SEO Cost In Placerville?
You might be asking, “how much do Placerville SEO services cost?”
This is a question our digital marketing agency gets a lot, and the answer is it depends. No one can give you a quote that quick.
Every local Placerville website has its unique search engine challenges, so we couldn’t possibly give out a price list for every industry here. The best SEO companies first do a thorough keyword and competitor analysis (sometimes called SEO audits). After that’s done, SEO agencies can provide a quote tailored to your market’s competitiveness, and the estimated time it will take to get ranked on Google organic search.
Our SEO prices are structured for a set time at a one-time total cost. Campaigns can run from 3 to 6 months & sometimes longer, depending on how competitive the market is. If you didn’t know, ranking websites on Google for your most competitive keywords, or keyword phrases is a slow process that yields revenue growth in the hands of an expert Placerville SEO company.
SEO is an investment in your business, and we break down the total cost into monthly payments for our clients. You can get a free quote or SEO consulting by starting with your free keyword & competitive analysis. Once we’ve received your details, an SEO consultant will call you ASAP!
SEO Pricing Example
Let’s say a local Placerville area law firm needs SEO because their site is ranked on page 4 for their major keywords. The boss fills out our consultation form and wants a price quote.
Our marketing team conducts an SEO analysis. Surprise! Ranking for legal keywords is crazy competitive (expensive) in any city, let alone the capital of California!
We determine that this law firm will need at least 900 hours of SEO work. If we bill starting at $50 (price is for example purposes), the total SEO campaign cost will be a minimum of $45,000. Broken down into six months, for this example, the monthly price for SEO would be $4,500.
Here are a few of the metrics Instinct Marketing’s SEO team monitors and reports on every month:
- Google My Business Metrics
- Google Analytics & Search Console Metrics
- Conversion Data from Google Analytics
- Advanced Phone Call Tracking & Recording (Optional)
- Search Engine Ranking Reports
Our team closely monitor your campaigns and provide monthly reporting on your most crucial KPIs (key performing indicators) metrics. After all, we’re not here to just get you pretty rankings – we’re here to get you more leads and, ultimately, sales!
A Local SEO Company You Can Trust
Our Placerville SEO company consistently delivers a positive ROI for our clients. Instinct Marketing, a Sacramento SEO firm, uses “white hat” SEO strategies, which means your results are built to last. When you focus your online marketing budget on improving local & organic search, your business will experience more leads without the never-ending investment of paid advertising.
With SEO, you’re getting in front of potential customers that are actively looking for your business’s services. You’re not hoping someone on Facebook becomes a customer after seeing your ad. You’re not paying a small fortune per click just to get the phone to ring. You’re cementing your position among the top ranks of Google’s search results.
Many benefits come with hiring a Placerville SEO firm for business owners. Make the right call, invest in SEO, and contact us today so we can show you why we’re the best Placerville SEO expert.
To get started, fill out the form below, and an SEO consultant on our team will contact you with an internet marketing strategy tailored to your Placerville CA business. We look forward to your SEO success story!
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Frequently Asked Questions
How long does it take to rank?
The answer to this varies on a lot of factors. A few of the factors are the competition of the location(s) you want to rank. For example, ranking in Los Angeles for your keyword(s) will take longer than if you wanted to get ranked in Redding, California. Typically we start seeing a difference in rankings at the 2-3 month mark. However, more competitive markets can take longer to see ranking results. Understand that SEO is long term investment and not a short term expense.
How do you decide target keywords?
Our campaigns start with an in-depth keyword analysis for your market. We make keyword recommendations and always take into account the keywords you want to be ranked for. Once we’re settled on your target keywords that will help your overall SEO campaign, we start creating landing pages and blog content. We target keywords that the customers in your market are searching for the most and those that have the highest ROI potential.
Will I have to do SEO forever?
This also depends on how competitive the industry you’re competing in is. Medium competition markets will allow you to sit back and enjoy being ranked #1 for 6 to 12 months while other industries and locations force you to continuously fight for your SEO survival because your competitors will be fighting to bump you down and take your spot. High competition markets will always have competitors who are aggressively building links and publishing new content on a monthly and sometimes even weekly basis.
Are there any contracts?
We stand by our quality of work and don’t lock clients down with contracts for any of our digital marketing services. Our SEO work is on a month to month basis.
Do you guys write all the content?
Yes, all our content is written by university graduates who know how to write for both your market’s web visitors and the search engines. If you don’t have existing content articles on your site, we’ll create them for you. Our content strategy works hand in hand with our SEO strategy. Our content team will write articles that range anywhere from 500-5000+ words in order to rank for your target keywords.
How do I track my SEO rankings?
We have custom reports that you have access to consistently. These reports will show the ups and downs of your SEO campaigns at the target keyword level. It’s normal for your rankings to fluctuate. Over time your rankings will stabilize as we continue to build links & improve your site’s authority.