While many businesses can rely on repeat customers to keep themselves afloat, a home remodeling company always needs more and more leads to truly thrive. Still, internal marketing campaigns and digital marketing efforts are often riddled with trial and error, wasting time and money.
A digital marketing agency like Instinct Marketing, on the other hand, has tried-and-true methods that can reliably bring in qualified remodeling leads.
We offer a variety of services that you can choose from, which we can then bundle together into a unique package for your remodeling business.
Our Process for Home Remodeling Marketing
- We learn about your business and your goals on a discovery call (Zoom meeting). If you’re local to the Sacramento area, we can do this in person instead!
- We discuss strategy with our team.
- We implement those strategies.
- You see results!
As a contractor, you know how important a salesperson is to your company — and some people say that a website is a “24-hour salesperson.” That’s right on the money.
Whether it’s showing off your online reviews or showcasing your products, your website is a permanent fixture in place online to answer your potential customers’ questions and entice them into making the first move. And, for a change, you don’t have to lift a finger to build it!
At Instinct Marketing, we work closely with businesses in the remodeling industry to create effective websites focused on the thing that matters: lead generation.
You can expect:
- Search engine optimization to make you stand out when people search for remodeling companies
- Mobile-friendly website design
- Content that will help establish your website as a topical authority
- Effective calls to action that encourage customers to take that next step
- Specialized numbers to track phone calls so you can track a lead from its inception
- An online reputation that can’t be beat
Whether your remodeling company specializes in kitchens or bathrooms, or if your remodeling services are altogether different, a solid website is a surefire way to appeal to customers who’ve yet to encounter your brand.
You can learn more about how we fuel business growth via web design.
Search Engine Optimization For Your Remodeling Business
SEO is all about teaching search engines to recognize your website as something worth ranking. Effective keyword usage, as well as URLs and site structure, can give your remodeling company’s website a leg up over your competitors.
Good search engine optimization will lead to more website visitors, which will lead to more remodeling projects.
If you’ve ever gone to Google with the intent of finding local businesses, you’ve surely seen their “map pack,” a list of companies with pins on the embedded map to indicate where they can be found.
Utilizing local SEO, we help your business rank above local competitors for those keywords like “remodeling contractor near me,” as well as for other terms that are relevant to your home remodeling business.
We encourage you to seek out customers to leave positive reviews, as this will boost your Google My Business profile as well.
But How Long Does SEO Take To Get Results?
It may take months to see the full results of your marketing efforts with SEO. You can see quick movement up and down the Google search engine results if you’re lucky, but it will take time to ultimately stabilize.
Just as home remodeling services can take time, so does the steady building of your digital footprint.
Social Media Marketing and Content Marketing
Another popular phrase in the digital marketing industry is that “content is king.” This includes everything from the posts you make on Facebook to the articles (or even listicles) found on your blog.
What We Do
Through regular posting on your social media channels, we can begin to reach potential customers and increase brand awareness.
Your remodeling business needs Facebook and Instagram for the same reasons everyone else needs them. Your appeal to prospective customers begins in their own home, as they look through their phones or on their computers. Planting the seed of recognition is critical for fostering the relationship that will ultimately get you business.
Social Media Platforms We Can Manage
- More to come
Pay Per Click Advertising
Perhaps your marketing plan involves something a little more certain. If you want to book that next remodeling job today, you want to appeal to local search results.
Facebook ads can be an effective part of your marketing strategy if you’ve done the research on your target audience and know who you want to appeal to. We can direct your ads to specific groups of people or even “retarget” ads toward potential customers who’ve visited your website.
Rather than relying on organic search results, these are paid ads that require “campaigns” centered on the addition or removal of keywords.
Our specialized team will comb through the terms bringing online searchers to your advertisements and make regular incremental changes to guarantee the most optimal performance.
Frequently Asked Questions
Do you require a yearly contract?
Not at all. Our services are rendered on a month-by-month basis.
Who owns my website? If I discontinue service, will it be deleted?
You will always own your website, even if we build it from scratch.
Do you offer email marketing?
At this time, we do not offer this service, though we may in the future.
How do I know what’s being done?
We provide links to customized reporting dashboards where you can check on all of the statistics and metrics that we’re measuring, with reports delivered once per month to summarize our progress. You can go over these reports at your leisure, or even schedule a call with us to discuss the results.
What does my remodeling business need to get started?
Give us a call or fill out the form on our contact page. Have a date and time in mind for your discovery call, then let us work our magic to bring in those high-quality leads.
Instinct Marketing is a results-driven digital marketing agency based in Sacramento, California. We help home remodeling businesses win more customers with expert web design, SEO, and Google Ads & Facebook advertising.
Get started by booking your free digital marketing strategy session today!