Be Found On Google. Get More Leads. Get More Customers.
Are you looking for a Folsom SEO company you can trust?
Instinct Marketing is a SEO company that focuses on increasing leads to your Folsom CA business by increasing your business’s traffic through Google, Bing, and other search engines.
We offer professional SEO services that help websites skyrocket in the Google organic rankings and Google Maps – even when it comes to your highly competitive keywords. We’re passionate about what we do and are ready to help you grow your business!
Our expertise is turning clicks into conversions. Contact us today!
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Our Folsom SEO Gets Your Website Ranked on Google Search!
These statistics show just how important it is to have an SEO presence for your business. If you have a local Folsom, CA business, whether it’s a physical location or you’re a service area business, you can’t rely on foot traffic or customers magically discovering you (after all, 92% of searchers click on businesses on the first page of Google).
Consumers are using their mobile and computer devices every day to find local Folsom businesses, whether that be on social media or Google, in Folsom, California, that can accommodate what they’re searching for.
Are you on the first page of the major search engines? If not, you definitely need a SEO company ASAP!
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Our Folsom SEO Agency Process
SEO in Folsom is a competitive business no matter what industry you’re in. We at Instinct Marketing understand that. Our SEO team begins each client’s search engine campaign by first identifying their main competitors. This market research process allows us to benchmark the domain authority of the competition so we can know precisely how to surpass them and what SEO tactics to use. Once we’re past the competition analysis phase, we can start your Folsom SEO campaign. Below is our Search Engine Optimization strategy process in more detail.
Every time we onboard a new SEO client, we perform a technical SEO audit on the client’s website. This technical audit analyzes the website to detect common issues that could potentially hold it back from ranking in Google.
A few on-site technical issues include 301 redirect chains, site speed, site structure, duplicate content, site security, 404 error pages, and more. Once the site has an excellent technical foundation, we continue with our process.
SEO Optimized Content Creation
As an online marketing company, we know that content marketing increases your site’s domain authority in Google’s eyes over time (some SEO companies don’t even bother).
We create a monthly content campaign and optimize each of your blog posts, through keyword research, for the keywords they’re targeting so that the customers in your industry can find you on Google and the Bing search engines.
And unlike other SEO companies, we guarantee that your content is being handled by native English speaking college graduates.
Furthermore, our objective isn’t to write an article to look pretty on your website but is strategically written to rank and provide value to your customers and potential leads. Your campaign is 100% evergreen and completely safe from Google updates.
Over time your content will gain authority, and we’ll interlink your content. Our interlinking strategies help our clients rank for their most competitive keywords.
Every service page or blog post that we publish gets optimized for your target keywords, through our keyword research. This includes page elements such as your title (i.e., “Why We’re The Best SEO company in Folsom CA”), metadata (i.e., “If you’re looking for an SEO company in Folsom CA …”), schema data headers, and content. The goal here is to make sure Google’s algorithm, along with other search engines, understand that you’re the #1 authority and resource for your Folsom business location and industry.
One of the most essential ranking factors for ranking your local businesses in Folsom is having better domain authority than your competitors. This means building backlinks. The articles and pages we build on your site are great but won’t do much good if Google doesn’t recognize your site as an authority.
We build that authority over time by building links to your website from other high-authority websites through our backlink outreach and partner networks. Backlinks are usually needed in all our SEO campaigns because link building and generating links make up one of the most significant ranking factors in Google’s algorithm. Every SEO expert knows these SEO techniques, or at least they should.
Google My Business Optimization for Local SEO
Aside from getting your site ranked for organic search (see image above), our goal is to also get leads via your Google My Business (GMB for short). This is known as “local SEO.”
Your GMB listing will show up anytime someone types in your Folsom business’s brand/company name on Google. And when optimized correctly can help get your GMB ranked in the top 3 map pack positions for local SEO. We’ll optimize your GMB listing for the correct category/categories, address, phone number, hours, images, and more.
Additionally ranking for the 3-pack on Google maps requires citation building. Citations are basically references for your business (i.e., Yelp, Foursquare, Yellow Pages, etc.) They don’t transfer a lot of authority link value but are a local SEO ranking factor. We perform an audit on your existing citations and make sure you have consistent information between them and your GMB (this is important for ranking in maps). Note: If your real estate business address is in Folsom, but you want to be on the map pack in Orangevale, or El Dorado Hills, it’ll be a long and expensive SEO project.
Conversion Rate Optimization
Conversion Rate Optimization (CRO), in SEO, is the process of optimizing your service pages, posts, and overall web design to increase your conversion rate. The goal of Search Engine Optimization isn’t to get higher vanity rankings on Google – we’ll leave that to other Folsom SEO companies. What good is ranking #1 or having a big social media following if your site isn’t ready to convert your web visitors to take a conversion action?
That’s why we offer web design. Typically we optimize client’s websites for email address form submissions, user experience, live chats, and phone calls. Good web design, whether that be where certain things are placed and how the overall page looks, are all things that we think about when we provide our web design services.
Sign-Up For Your Free SEO Folsom Proposal!
Get started now and get a proposal! Whether you need better search results, pay-per-click management, or web design, let us help your online marketing efforts.
How Much Does SEO Cost in Folsom?
Now that you know more about search engines, you might be asking yourself, “how much does a SEO company charge for their services?”
It depends. Every Folsom business website has its own unique search engine challenges, and we couldn’t possibly give out a price list for every industry here. Any internet marketing agency that offers an SEO package needs first to do thorough keyword research and thorough keyword and competitor analysis. After that’s done, we can provide a quote tailored to your market’s competitiveness, and the time it will take to get ranked on Google organic search.
Are you ready for your quote? Get started with your free keyword & competitive analysis. Once we’ve received your details, we’ll call you back with your quote and more!
Our SEO prices are structured for a set time at a one-time total cost. Campaigns can run from 3 to 6 months & sometimes longer, depending on how competitive the market is. If you didn’t know, ranking websites on Google for your most competitive keywords is a slow process. SEO is an investment in your business, and we break down the total cost into monthly payments for our clients.
SEO Pricing Example
Let’s say a Folsom roofing company needs an SEO expert because its site is ranked on page 4 for its major keywords. The boss fills out our consultation form and wants a price quote.
Our Instinct Marketing SEOs run a Folsom SEO analysis. Surprise! Ranking for roofing keywords is competitive!
We determine that this roofing company will need at least 900 hours of SEO work. Starting at $50 (example pricing), the total SEO campaign cost will be a minimum of $45,000. Broken down into six months, for this example, the monthly price for SEO would be $4,500.
Here are a few of the metrics our SEO team monitors and reports on each month:
- Google My Business Metrics
- Google Analytics & Search Console Metrics
- Conversion Data from Google Analytics
- Advanced Phone Call Tracking & Recording (Optional)
- Search Engine Ranking Reports
Our SEOs closely monitor your campaigns and provide monthly reporting on your most important KPIs (key performing indicators) metrics. After all, we’re not here to just get you pretty search engine rankings – we’re here to get you more leads and ultimately sales from the best traffic source: search engines!
A Folsom SEO Company You Can Trust
Our Folsom SEO services are about consistently delivering a positive ROI for our clients. Instinct Marketing, a Sacramento SEO agency, uses “white hat” SEO strategies, which means your results are built to last. When you focus your marketing budget on improving local & organic search, your business will experience more leads without the never-ending investment of paid advertising.
With SEO, you’re getting in front of potential customers that are actively looking for your business’s services. You’re not hoping someone on Facebook becomes a customer after seeing your ad. You’re not paying a small fortune per click just to get the phone to ring. You’re cementing your position among the top positions of Google’s search results.
There are many benefits that come with hiring a SEO company for your business. Make the right call, invest in SEO, and call today, so we can show you how our SEO experts can make a difference.
To get started, fill out the form below, and a member of our team will contact you with an online marketing strategy tailored to your Folsom business.
Sign-Up For Your Free SEO Proposal!
Get started now and get a proposal from our Sacramento SEO company! Whether you need better search results, pay-per-click management, or web design, let us help your online marketing efforts.
Frequently Asked Questions About Our SEO Services in Folsom
How long does it take to rank?
For Search Engine Optimization, the answer to this varies on a lot of factors. A few of the factors are the competition of the location(s) you want to rank. For example, ranking in Los Angeles for your keyword(s) will take longer than if you wanted to get ranked in Redding, California. Typically we start seeing a difference in search engine rankings at the 2-3 month mark after implementing our SEO techniques. However, with search engine optimization, more competitive markets can take longer to see ranking results. Understand that Search Engine Optimization is a long term investment and not a short term expense and if other SEO consultants tell you otherwise, they’re lying to you.
How do you decide target keywords?
Our campaigns start with an in-depth keyword analysis for your market where we try and find SEO opportunities. We make keyword recommendations based on our keyword research and always take into account the keywords you want to be ranked for. Once we’re settled on your target keywords that will help your overall SEO campaign, we start creating landing pages and blog content. We target keywords that the customers in your market are searching for the most and those that have the highest ROI potential.
Will I have to do SEO forever?
Search Engine Optimization depends on how competitive the industry you’re competing in is. Medium competition markets will allow you to sit back and enjoy being ranked #1 for 6 to 12 months while other industries and locations force you to continuously fight for your SEO survival because your competitors will be fighting to bump you down and take your spot. High competition markets will always have competitors who are aggressively building links and publishing new content on a monthly and sometimes even weekly basis.
Are there any contracts?
We stand by our quality of work and don’t lock clients down with contracts for any of our digital marketing services. Our SEO work is on a month to month.
Do you guys write all the content?
Yes, all our content is written by university graduates who know how to write for both your market’s web visitors and the search engines. If you don’t have existing content articles on your site, we’ll create them for you. Our content strategy works hand in hand with our SEO strategy. Our content team will write articles that range anywhere from 500-5000+ words in order to rank for your target keywords.
How do I track my SEO rankings?
We have custom SEO Analytics and reports that you have access to consistently. These reports will show the ups and downs of your SEO campaigns at the target keyword level. It’s normal for your rankings to fluctuate. Over time your rankings will stabilize as we continue to build links & improve your site’s authority.