As an internet marketing agency, a common question we are asked is, “what are you guys going to do?” My answer typically is my goal is to get your website results. Those results include attracting more visitors to your website and converting those visitors into patients.
You can do this by finding the right keywords. It is when you find those hidden gems of keywords, it truly makes a difference in a successful Chiropractic SEO campaign.
The Givens of Chiropractic SEO
If we had to make an educated guess on the main keywords for Chiropractic offices, it would be the following,
- chiropractor + (insert your city here)
- chiropractor near me
Note: don’t worry; we have a list of keywords for you at the end of this article.
If your clinic’s website has been live for years, you may have some brand authority with a significant amount of search volume. From our experience with chiropractic clinics as clients, 75% of your website’s traffic comes from those main keywords.
The chiropractic profession covers deals with a lot of health issues. There are many conditions a chiropractor can treat. A great Chiropractor is what we would call a medical encyclopedia of knowledge.
As a Chiropractor, your website should offer the same value. Your pages should aim to rank for keywords that your patients in your local area are searching for on Google, Bing, and other search engines. If your web pages are already targeting those terms or keywords, you have an excellent foundation for people to discover your business.
Related: We wrote another article giving a few tips on how a chiropractic clinic can become even more successful.
The Stuff The Chiropractic SEO Experts Know
As we mentioned, a great chiropractor website should have an article written for every condition they treat. This makes their website a great resource in their community.
Below are a few keywords you should consider creating pages about:
- Lower Back Pain
- Upper Back Pain
- Shoulder Pain
- Plantar Fasciitis
These are the typical conditions patients visit a chiropractor for. They should have a dedicated page on a chiropractic website.
Each medical condition page should have content no less than 350 words each.
2 Tips for Optimizing Your Pages for Chiropractic Keywords
Below is a brief how-to guide on how to optimize a title tag and meta description. This is very important for your optimized chiropractic keywords to generate results.
1) Optimize Your Title Tag
Your title tag and meta description also need to be optimized. The title tag should include the keyword you are trying to target. In this case, that keyword would be “lower back pain.” To get Google’s attention, the campaign should consist of “Chiropractor Near Me” next to that keyword you are trying to target. Next, include something like “Pain Relief Today.”
After that, add your brand or your Chiropractic clinic’s name.
2. Optimize Your Meta Description
The meta description should be no more than 150 characters catching the potential patient’s attention. Those 150 characters should be asking a question to your prospective patient about how they are feeling. Next, it should provide a benefit if they visit your Chiropractic clinic. Lastly, it should say something about your clinic’s experience in Chiropractic.
Title Tag Example: Lower Back Pain Chiropractor Near Me | Pain Relief Today | Dr. Doug’s Chiropractic
Meta Description Example: Is your lower back bothering you? Relieve your back pain today at Dr. Doug’s Chiropractic! Over 20 years of experience in treating patients every day with lower back pain.
This is only a very tiny aspect of the SEO process. Finding the correct keywords builds a strong foundation for a solid SEO campaign, but there is a lot more to ensure your digital marketing campaign is proven successful.
To learn more about getting visitors to these pages, read our guide on chiropractic search engine optimization (SEO).