Auburn SEO Experts

Our Auburn SEO Agency Process

SEO is a competitive business, no matter what industry you’re in. We at Instinct Marketing understand that. Our team begins each client’s search engine campaign by first identifying their main competitors. This market research process allows us to benchmark the domain authority of the competition so we can know precisely how to surpass them and what SEO tactics to use. Once we’re past the competition analysis phase, we can start your Auburn SEO plan. Our Auburn SEO strategy and digital marketing strategies are down below.

Technical Search Engine Optimization

Search engine optimization can be a “game of inches” where even the small things can mean the difference between you or your competition ranking on the first page. Enter technical Search Engine Optimization.

Every time we onboard a new SEO client, we perform a technical SEO audit on the client’s website. This technical audit analyzes the website to detect common issues that could potentially hold it back from ranking in Google.

A few on-site technical issues include 301 redirect chains, site speed, site structure, duplicate content, site security, 404 error pages, and more. Once the site has an excellent technical foundation, we continue with our process.

Note: We typically have to do extensive audits when we onboard a client who’s had website design from other web service providers because optimizing for search engine results wasn’t their specialty.

SEO Optimized Content Creation

As an online marketing company, we know that content marketing increases your site’s domain authority in Google’s eyes over time. We achieve this by publishing one or multiple blog posts published and optimized on your site every month. This is one of the many marketing strategies that comes included in all of our packages. 

Our monthly content development objective isn’t to write an article to look pretty on your website but rather to publish, rank, and provide value to your customers, improve lead generation, and increase brand awareness in the local arena. The content strategy is 100% evergreen, based on keyword search volume, and completely safe from Google updates.

Over time your web content will gain authority, and we’ll interlink your content. Our interlinking strategies help our clients rank for even their most competitive keywords.

On-Page SEO

Every keyword we aim to rank for you gets put through rigorous page optimization. We make sure every service page or blog post that we publish gets optimized for your target keywords using the best SEO practices. This includes page elements such as your title, meta data, schema data headers, and content. The goal here is to make sure that Google’s algorithm, along with other search engines, understands that you’re the #1 authority and resource for your geolocation and industry. This is a monthly service that’s included in your package.

Off-Page SEO

One of the essential ranking factors to ranking your business in Google search is having more domain authority than your competitors. This means using common SEO tactics such as link building. The articles and pages we build are great but won’t do much if Google doesn’t recognize your site as an authority. 

We build that authority over time by building links to your website from other websites through our backlink outreach, guest posts, business listings, and partner networks. The bottom line is these techniques (i.e., link building) take a lot of time (get started ASAP), money, effort, but are included in all our SEO campaigns.

Google My Business Optimization for Local SEO

Aside from getting your site ranked for organic search (see the previous image), our goal is to also get leads via your Google My Business (GMB for short). This is known as “local SEO.”

Your GMB listing will show up anytime someone types in your business’s brand/company name on Google. And when optimized correctly can help get your GMB ranked in the top 3 map pack positions for local SEO and get you more organic traffic. Our monthly marketing efforts optimize the GMB listing for the correct category/categories, address, phone number, hours, images, and more. 

Additionally, ranking for the 3-pack on Google maps requires citation building. Citations are references for your business (i.e., Yelp, Foursquare, Yellow Pages, etc.) They don’t transfer a lot of authority link value but are a local SEO ranking factor. We perform an audit on your existing citations and make sure you have consistent information between them and your GMB (this is important for ranking in maps).

Some SEO Advice: if your GMB physical address is located in a city while you want to rank in a specific city (because there’s more search traffic there), it’ll be a lot more challenging. Example: If your real estate business address is in Auburn and you want to be on the map pack in Lincoln, or Placerville, it’ll be a long project.

Conversion Rate Optimization

Conversion Rate Optimization (CRO) is the process of optimizing your website pages, posts, and overall web design for user experience to increase your conversion rate.

One factor that affects conversion is speed. Web design, graphic design, and a good looking site is excellent, but if your website pages take 10+ seconds to load, people are going to bounce off your page and go to your competitor. Professionals of our craft optimize for conversion for your business success and to justify your website rank to Google (they continue to raise the bar on site speed).

Our CRO improves your site’s lead generation capabilities and tells us precisely what elements on your website are working and not working so we can adjust and move on to the next CRO testing.

As you can see, the goal of Search Engine Optimization isn’t just to get you vanity rankings on Google – we’ll leave that to other Auburn SEO companies. What good is ranking #1 for your keyword if your site isn’t ready to convert your web visitors to take a conversion action? That’s why we offer web design. We optimize client’s websites for email form submissions, live chat, and phone call conversions. Good web design, whether that be where certain things are placed and how the overall page looks, are all things that we think about when we provide our web design services.

Social Media Marketing

Facebook, Twitter, Pinterest, Instagram, LinkedIn. Will these social media marketing properties increase your organic traffic, improve your search engine rankings, improve your market share, or, more importantly, grow your client base? Probably not for a Auburn county small business, however, having a social media presence can be beneficial for public relations. 

Social media is more of a vanity traffic source and isn’t a reliable inbound marketing source of traffic when compared to local search engine results. Ask anyone in the our community, and you’ll get the same answer.

We wish this wasn’t the case and could give our graphic designer more creative work besides another logo design, but if you want a solid return on investment, our focus will be on increasing your search traffic for your desired search terms.  

That said, our marketing agency does offer social media management as one of our internet marketing services, aside from our search engine optimization services, to improve your internet presence, have a place for your customer base to get your updated business info, and more.